Guides

What the terms mean, how the tools work and which rules apply, so you can decide what to film and what to generate. No hype, sources at the bottom of every page.

• AI actors for video ads: how they work and the rules

  An AI actor is a generated presenter that delivers your ad. The three ways they are made, what each gets wrong, what they cost, and the consent rules to follow.

  Updated September 12, 2026

• What is UGC? Definition, examples and what AI changes

  UGC means user-generated content: the photos, videos and reviews customers make rather than a brand. What it is, why ads copy it, and where AI UGC fits in.

  Updated September 12, 2026