Guides

What the terms mean, how the tools work and which rules apply, so you can decide what to film and what to generate. No hype, sources at the bottom of every page.

• HeyGen alternative: choose by workflow

  Two families of tool put a talking person on screen: a script with a photo, or a recording of you. Plus what HeyGen's own pages listed on 23 October 2026.

  Updated October 23, 2026

• Dropshipping video ads: test many hooks, stay legal

  Product creative is a volume problem with a legal edge. How a dropshipping video ad is built, which claim rules apply to the store, and how to test hooks fast.

  Updated October 20, 2026

• AI spokesperson video: what it can and cannot say

  A spokesperson video for a clinic, an agency or a listing. Which lines a generated presenter can carry, which ones need a real read, and what to disclose.

  Updated October 6, 2026

• AI avatar video generators: script or performance

  Two products share the name. One builds a speaker from typed text, the other moves a recorded performance onto another face. Where each one breaks, and why.

  Updated September 29, 2026

• UGC ads: the anatomy of a creator-style ad

  A UGC ad has four moving parts: a hook, the product in frame, one demonstrated claim and a spoken call to action. How to brief one, record one and label it.

  Updated September 25, 2026

• AI UGC: how to make a creator-style video ad

  AI UGC is a creator-style ad where the person on screen is generated. The full workflow: script, recording, presenter, room, output, and what to check first.

  Updated September 22, 2026

• UGC pricing: what a creator video really costs

  Two quotes for the same UGC video can be worlds apart. What a creator price is made of, why usage rights move it most, and how to brief so quotes compare.

  Updated September 18, 2026

• AI ad generator: what each kind actually makes

  AI ad generator covers four different tools: image ads, ad copy, script-to-avatar presenters and performance capture. What each one makes, and what it cannot.

  Updated September 15, 2026

• AI actors for video ads: how they work and the rules

  An AI actor is a generated presenter that delivers your ad. The three ways they are made, what each gets wrong, what they cost, and the consent rules to follow.

  Updated September 12, 2026

• What is UGC? Definition, examples and what AI changes

  UGC means user-generated content: the photos, videos and reviews customers make rather than a brand. What it is, why ads copy it, and where AI UGC fits in.

  Updated September 12, 2026